For more detailed information about the keynote speakers and their comments plus tons of great pictures taken at the SCBWI-LA conference, link to this site on Publishers Weekly.
A couple of comments from an author whose workshop I attended:
|Look at the size of those books!! LAX Airport|
The first chapter is its own beautiful entity.
For the rest of the novel: am I staying on the journey?
In the end, everything has to come together.
Show through human action.